Bisley Corporate aimed to distinguish their brand as a fashion-forward producer of uniform corporate apparel. The challenge was to reconsider the way corporate wear is typically communicated, creating a balance of style and practicality.
The process of producing a company catalogue involved casting some of Australia’s leading models and art directing a fashion shoot that involved a complex wardrobe and tight timeline. The project culminated in the design and production of a print catalogue including apparel diagrams and fabric swatch guides. The catalogue differentiated Bisley Corporate and positioned the company as a leader in contemporary corporate apparel.