Boag Financial manages complexity in financial markets through analysis of the underlying drivers of asset returns. We designed a distinctive brand identity for this boutique asset management business to stand out from the Collins Street crowd.

Avoiding the corporate metaphor of the business suit, Flight Creative focused on the numeric system of the Fibonacci sequence; a compounding series that underlies the complex structure of many natural forms, including the arched spiral of the nautilus shell. With evocative photographic imagery and intricate mathematical diagrams, the sophisticated brand collateral and responsive website reflect Boag Financial’s understanding of the power of numbers to exponentially build wealth.