In 2008 Flight Creative directors, Lisa and Pete Johnson, moved to live and work remotely in the south of France. This journey culminated in a blog of photographic images and small stories that captured the delightful moments of everyday life.

The blog was featured in Dumbo Feather magazine and later evolved into the production of a book and greeting card range. In 2011, Covetables was selected to be officially launched at the Melbourne Writers Festival, and was short-listed for the Desktop Create Awards. The sell-out product range was supported by over 200 stockists, including Australia’s leading independent book stores: Readings, Avenue Bookstore, Berkelouw Books, Coventry Bookstore and Domain Books.